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individual assignment怎么寫?經典范文來支招

時間:2019-06-26 10:12來源:未知 作者:anne 點擊:
導讀:本文是一篇英國留學生的assignment,需要同學從營銷角度來談論一個公司的市場營銷方案。本文就是從長遠來看,綠色汽車是未來的重點推廣。 可以在時間線中證明任務的設計,銷售和推
導讀:本文是一篇英國留學生的assignment,需要同學從營銷角度來談論一個公司的市場營銷方案。本文就是從長遠來看,綠色汽車是未來的重點推廣。 可以在時間線中證明任務的設計,銷售和推廣。 此外,從生產的汽車的財務指標來看,公司可以長期獲利,因此去年可以在生產過程中獲得合理的利潤。 除此之外,該公司還長期提升市場份額。我們來看下全文是如何闡述的。
1. Performance Review績效考核
本部分將通過介紹整體公司定位和目標細分,戰略制定,總體戰略,安索夫增長矩陣,產品生命周期和財務指標,簡要回顧Panther Car Companyof的表現。
This part will give a brief review of the performance of the Panther Car Companyof by introducing the overall company positioning and targeted segments, strategy development, overall strategy, Ansoff Growth Matrix, product life cycle and financial indicators.
 
1.1 Overall Company Positioning整體公司定位
Panther,Cub,Cub L和Cub XL有三種型號。由于過去的性能,Cub L的輸出量大于Cub XL。然而,他們的庫存水平相似,這表明Cub L比XL更受歡迎。與此同時,另一款型號Cub雖然產量最少,但它的庫存為零,這意味著該型號的潛力更大。根據消費者心理要求所采用的定價策略,每個品牌汽車都能滿足一個汽車消費者的需求;汽車價值與消費者的心理感受有很大關系。這是為汽車心理定價策略的使用提供依據,使得汽車企業可以利用汽車消費者的心理因素進行定價,自覺地將車價提高或降低,以滿足汽車消費者的心理,身體和精神需求,通過汽車消費者對汽車產品或忠誠度的偏好,誘導消費者增加購買,擴大市場,最大的好處。因此,Panther公司將根據市場和公司業績調整價格,新車型發布,產量等來征服更多的市場份額和利潤,同時實現更少的庫存。
There are three models of Panther, Cub, Cub L and Cub XL. Due to the performance of the past, the output quantity of Cub L is more than Cub XL. However, their stock levels are similar, which indicates that Cub L is more popular than XL. Meanwhile, the other model, Cub, though its output is the least, it has zero stock, which means there is more potential for this model. According to the pricing strategy adopted by the consumer psychological requirements, every brand cars can meet the needs of one-carconsumer; auto value and the psychological feelings of consumers have a great relationship. This is for the use of car psychological pricing strategy provides the basis, makes the car companies can take advantage of the automobile consumer psychological factors in pricing, consciously car price higher or lower, in order to meet the automotive consumer psychological, physical and spiritual needs, through auto consumer preference for the automotive product or loyalty, inducing consumers to increase purchase, expand the market, the biggest benefit. Therefore, the Panther company will adjust price, new models release, output, etc. to conquer more market share and profit, meanwhile to achieve less stock, according to the market and company performance. 
 
1.2 Strategy Development戰略發展
首先,在市場數據方面,最昂貴的型號Cub XL在三種型號中占有最高的市場份額,即2.72%。而Cub的市場份額最低。然而,最便宜的Cub產量最低,庫存為零,這意味著它具有更大的市場潛力。 Cub L貢獻了最高的銷售數量,與Cub XL有相似的庫存量。它的市場份額也很中等。其次,在利潤的手上,模型Cub是最高的。因此,考慮到應急發展,該戰略側重于市場份額的平衡;庫存水平,并為Panther Car Company開發毛利率。
Firstly, on the hand of market data, the model Cub XL, the most expensive model, has the highest market share among the three models, which is 2.72%. And Cub’s market share is lowest. However, the produced quantity of Cub, the cheapest, is lowest, and it has zero stock, which means it has more market potential. The Cub L contributed the highest sold quantity and has similar stock quantity with Cub XL. Its market share is also medium. Secondly, on the hand of profit, the model Cub is highest. Therefore, considering the contingency development, the strategy focuses on the balance of market share; stock level, and gross margin is developed for the Panther Car Company. 
1.3 Overall Strategy
The green energy cars are welcome in the four years. As a surge in car ownership, while bring people comfortable, convenient, also brought energy consumption, environmental pollution and other public problem. In the case of guarantee strength, hardness, an material such as plastic, aluminum alloy, magnesium alloy get more and more widely used, to reduce the quality of the vehicle, reduce driving energy consumption; Use of electronic, information and network technology to control the engine work, reduce the fuel consumption and emissions. Europe "3 l car plan" put forward in the 90 s, the general condition of Volkswagen company first launched hundreds of kilometers in 1998 2.99 LLupo gas-guzzling cars, it adopts the advanced 3 cylinder TDI diesel engine. In 2002, U.S. President George Bush launched Freedom CAR plan. Focuses on the study of fuel cell vehicles, its purpose is on the premise of not use fuel, the acceptable price, no exhaust emissions, and does not affect the security, flexibility and autonomy of choose and buy the whole function of cars and trucks.
1.4 Ansoff Growth Matrix
Ansoff Growth Matrix is a framework which has defined the four respective: they are namely, market development, diversification, market penetration and product development. 
 
Firstly, market development is implemented in the Year 6, the company has decided that the latest SUV has promoted to the market, so that the company has entered into the SUV market. At the same time, the company has also reduced the price to the market. That means the company has the competitive price in the car market for the price strategy. Besides that, the market share could also be lifted to the 30% for the Club L. 
 
Secondly, diversification is described the status of the future, which is both linked to the market and price. For the strategy of the company, if company could not develop well in the year 8, the company has decided that to sell out the spare part of the company. 
 
Thirdly, market penetration could be stand for the present status of the company in the flied of the market. In the Year 6, the company has made decision on selling all stock based on the market status for the car market. However, the company has not made any change on the direction of the market strategy and products. 
 
Finally, product development is demonstrated the direction of the car products. In the decision of the target group of the users, the company has targeted for the younger generation- 25 to 40 years old. 
1.5 Product Life Cycle
 
The product life cycle has indicated the market share for the different model of the cars, so that  the figure has described the 0.94%, 2.5% and 2.72% respectively for the cub, CubL and Cub XL.
1.6 Financial Indicators
In the Year 8, the outstanding debt is zero that means the company has no liability. Besides that, the current assets have outlined the relationship between the current assets and current liabilities, the results are 1.98 that means that the assets could cover the risks of the current liability. In the other words, the company has the higher quality assets in the term of the cooperation. On the contract, the liquidity ratio is only 0.33, this ratio has told that the company has the lower level liability. In addition, each employee could earn the £80856.79, so that the profit could be contributed to the each employee on the certain level. At the same time, the return for the shareholder as higher as 15.53%, so that the investors are willing to invest in the company for the long term benefits. Also, gross Margin has defined the profit earning ability in the market that gross margin is up to 27.37%.
1.7 Conclusion
In the performance plan, the strategy plan has decided from Year5 to Year 8. Besides that, the company has also described the market and products within these four years. Also, the company has decided on the development on the green cars, they are the green consumption is the premise to carry out green marketing. Consumer demand from low level to high level development, it is the irreversible objective, green consumption is the consumption idea of higher level. After basic satisfy the physiological need of food and clothing of people, will produce improving comprehensive quality of life requirements, produce for clean environment and the needs of the product. Meet the demand of green, green marketing is the starting point.    


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